In a world where the common ingredient to achieve success for any industry is trust, small and medium-sized businesses (SMBs) must demonstrate their credibility to stand out. BBB (Better Business Bureau) certification is not just another seal, but a symbol of trust telling your customers: “This is a business you can trust”.
At Universum we want to help you strengthen your business: What does this certification entail and how can it benefit your business? Read on to find out how BBB certification can transform the perception of your business and open new doors in the market. It's time to turn trust into an asset for your company!
📚A LITTLE INFO FIRST📚
The Better Business Bureau (BBB) is a non-profit organization founded in 1912, dedicated to fostering a culture of trust, honesty, and fairness between businesses and their customers.
The BBB certification is supported by four non-profit organizations that work together to accredit businesses that meet the requirements to obtain this certification. These organizations are:
Better Business Bureau International Association: The organization that represents local and independent BBBs in the United States and Canada. BBB.org
BBB Institute for Marketplace Trust: It is the organization that provides business education. BBBMarketplaceTrust.org
BBB Wise Giving Alliance: Helps businesses make informed donation decisions and promotes high standards of conduct among organizations that solicit contributions from the public. Give.org
National Programs: Oversees national self-regulatory programs that ensure high standards in advertising practices and corporate privacy. BBBprograms.org
💡What's the BBB Accreditation?
The BBB (Better Business Bureau) certificate is a recognition that shows that your business is trustworthy, meets high ethical standards, and offers good customer service. It's like a guarantee to your customers. They can trust you and what you offer.
These standards include:
Honest advertising: Follow legal and ethical advertising practices.
Telling the truth: Representing products and services truthfully.
Transparency: Disclose the nature, location, and ownership of the business.
Honor promises: Your business fulfills all agreements and commitments.
Be responsive: Addressing disputes promptly and in good faith.
Safeguard privacy: Protect collected data from unauthorized disclosure.
Integrity: Your business operates under all applicable laws and regulations.
Obtaining BBB accreditation offers multiple advantages:
Increased visibility: Your company will be listed as a BBB Accredited Business, which puts you in front of potential customers looking for trustworthy businesses.
Enhanced credibility: The BBB Seal of Accreditation adds additional credibility to more than 400,000 businesses in the U.S. and Canada.
Differentiation: Accreditation shows that your company is committed to the BBB Trust Standards, fostering customer confidence and setting you apart from the competition.
Business Tools and Benefits: The BBB provides access to business tools and resources to make business management easier and thrive in a competitive market.
BBB “Request a Quote” Program: Consumers can instantly request a quote from BBB Accredited Businesses directly from your personalized business profile page.
BBB Business Profile Page: Build your business profile to showcase your products, services, and track record in the market.
OK! All of this sounds very nice. Now the important thing...
🎯 How can you get BBB accreditation for your business?
⚠️ Note: To be eligible, your business must have been in production for at least six months and meet all relevant licensing and permit requirements.
If you want the BBB accreditation for your business to make sure your customers, and potential ones, know your business operates with honesty and integrity, you can start the accreditation process by visiting:
Complete the online application, which takes approximately 10-20 minutes. Your application will be evaluated against the BBB's 8 Standards of Trust to determine eligibility.
📝 In conclusion:
BBB accreditation is more than recognition! It is a commitment to business excellence.
If this information has been useful to you, don't forget to subscribe to our blog and our social networks to stay updated and see our offers. Each week we share trends, tips, and strategies designed to help you achieve your business goals and grow in a competitive marketplace. Success is just a click away!
Linkedin: Universum
👉🏼 If you own a business this blog might also be of interest to you: Licenses needed to operate a business in the U.S.
Other links that may help you:
Resources: https://www.bbb.org/all/newbiz/eligibility
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