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The Hidden Power of Social Networks to Boost Your Business Part 2 Whatsapp Business

Image of a Woman Holding a Phone With a MockUp Chat Example with Universum

The power of WhatsApp business for your business.

Social networks have become the most powerful communication channel for companies to be in direct contact with their customers.

The rise of messaging has strengthened direct communication between people by connecting and bringing them closer.

In this blog we will talk about an instant messaging platform that has changed the way of communicating since the existence of smartphones while also constantly evolving and coming up with better features. We are talking about WhatsApp, an application that strengthens customer service and allows companies to offer solutions to consumers.

What is WhatsApp, and how does it work?

WhatsApp is a super easy and dynamic platform that allows to send and receive messages, calls, and video calls instantly and directly to the phone number. One of its best features is sending images, videos, audio, documents, locations, contacts, gifs, stickers, etc.

Besides being the most used messaging app, its functions have evolved to the business world to give life to corporate profiles, giving you the advantage of offering direct communication with customers, both customer service and technical support.

💡Did you know that WhatsApp was created to serve as an intelligent agenda, and then it evolved into a leading instant messaging platform?

What is WhatsApp Business?

WhatsApp Business was born to offer even more features and its development was meant for companies looking to scale the interaction with their public and improving communication with their customers. With this application, you can generate more sales and have better results on areas like technical support. How do you achieve this? Create a business profile and start enjoying the benefits it offers.

The most exciting thing is that the business version, provides better options to grow and streamline unilateral communication every day.

Benefits of having WhatsApp Business in your business

Companies' success is based on good customer service as well as assertive and fast communication. With WhatsApp Business, connecting and offering an unique service to the audience has never been easier. Here are just a few of the most powerful benefits of this tool.


Whatsapp Chat Automation Example
Source: Whatsapp Business landing page

  • Direct communication: If your goal is to improve communication with your customers, maintaining direct communication with them allows it to be more assertive. With a corporate profile, you can use your official communication channel to make announcements and show updated information about the business.

  • Automated messages: Goodbye to writing the same thing several times, with the corporate profile you can configure and adapt welcome messages, solve frequently asked questions with quick direct answers, saving you so much time!

  • Receive messages from Meta Ads: You can add a link to your WhatsApp Business profile in your Meta Ads (Instagram or Facebook) to be contacted directly.

Source: Whatsapp Business
  • Create a Product and Service Catalog: This innovative feature allows businesses to display the product or service catalog in their profile, providing information to customers without leaving the app. Now you can let your customers know about the features of your products/services and the prices.

  • Integration with Other Tools: WhatsApp Business can be integrated with various CRM platforms and business management tools, improving operational efficiency and customer service quality.

  • Marketing and promotions: Businesses can use WhatsApp Business to send updates, promotions, and special offers to their customers, which helps increase customer loyalty and drive sales.

  • Boost your business sales: With this tool, businesses can send personalized updates, offers, and promotions to their customers. With over 2 billion users and powerful content, you can boost your sales through this platform. In addition, you can encourage communication through your WhatsApp, from your social networks, website, store, and emails to customers. This way, customers can start conversation by sending a message to your company.

  • Privacy: It is a secure tool, all messages are protected by the same encryption protocol, which keeps messages protected from the moment they are sent until they are delivered to the final recipient . Only you and the end user can read the contents in the conversation.

Exploring the functions of WhatApp business allows you to create marketing and communication strategies to encourage customer loyalty.

In short, WhatsApp Business optimizes communication and customer service while offering innovative tools to drive sales and strengthen the relationship with consumers as well. Leveraging these features allows businesses to adapt to today's market demands and build a solid foundation for success. We hope this blog has given you an in-depth understanding of the power of WhatsApp Business for your business - don't miss our next blog, where we'll explore another innovative social network that can transform the way you connect with your audience!

Universum's customer service: walking hand in hand with quality.

Universum has several communication channels where customers can contact us and have access to information. Our main line for calls and WhatsApp is 1-888-507-6614. Our team is always available to provide solutions. We also have enabled other means of communication such as email and social networks.

If you wish to know the benefits of being our client, please visit our website:

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LinkedIn: Universum



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