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- The Day That Can Change Everything in Your Business
Every year, businesses have a gigantic opportunity to experience a huge boost in sales. Do you know which day we are talking about? During this date, commerce activity moves at such a magnitude, that it creates the opportunity to increase sales and even sell those products that have been stagnant or have not had much demand. Get ready to sell every last pin this Black Friday! With irresistible offers and the goal of seeing all your customers running to buy your promotions, keep in mind that many customers plan their purchases for this day! Have you thought of the strategies you are going to implement? If you haven’t, you're just in time to start an effective plan. 💡Universum Pro-tip: A single day is not enough to significantly increase sales. The days before are the most important to persuade buying decisions and increase shopping in your store. Black Friday 2023 left impressive figures: online sales reached $9.8 billion, registering a growth of 7.5% compared to 2022. This shows the increase in sales but also how customers continue to lean towards digital shopping. Stop right there! This is no time to be disappointed, physical stores also perceived a growth of 2.5 %, demonstrating that traditional commerce still has its place in this highly anticipated event. The strategy nowadays is focused on starting promotions days before the main date, and even leaving them a week longer, to meet the demand, creating a movement that many have called Black Week , which includes days before Thanksgiving and Cyber Monday . Expectations for Black Friday this year are sky-high, e-commerce momentum is on the rise, and competition among retailers is getting more aggressive. ⚠️Black Friday deals are usually between 10% and 70%, depending on sales targets, and the most sought-after products are appliances, technology items, and fashion. The goal of every business has always been to sell more and better. In this blog, we will give you some recommendations so that you can put them into practice and increase both traffic and transactions during these days. Strategies that will guarantee success on Black Friday: Organize your store: These are days full of offers, make it noticeable in your commercial store, make ads, and set dedicated islands where you promote the items, use technology and display all the essential information for your customers. 📖 Find more tips on how to strategically organize your store here Create an email marketing campaign during the weeks before Black Friday: With this, we want to highlight the importance of having a customer database. With this tool, you will be able to launch campaigns through eye-catching emails where you promote exclusive products for these dates. Keep in mind that the earlier your customers find out about your offers, the more certain the intention to purchase . Remember that customers plan their purchases! Don't hesitate to name your campaign, for example: Best sellers at the best price. Your customers will want to know more! Create a digital marketing campaign on social networks: Social networks have become the most important diffusion channel for businesses. By creating a marketing campaign where you highlight all the products you will have on discount, you grow expectations and persuade your customers. Create need and urgency in your customers: Make your customers feel that they cannot miss these offers, awakening the desire to buy, use phrases such as: Last chance, Only for a limited time, Exclusive edition, etc. Create cross-selling strategies: the ideal way to sell more is to promote products and add others that complement for a small fee. Hire extra staff: Keep in mind that countless people will visit your store, make sure it is pleasant and that your staff provides adequate customer service. Prepare the inventory: When launching promotions of certain items, keep in mind that you can cover the demand. Analyze what you have in stock and if necessary, stock your warehouse so you can sell more. Take advantage of this season to acquire more stock and sell more. We recommend a service like Merchant Cash Advance . It allows business owners to get money quickly and use it to invest in whatever their store requires: from renovations to inventory. Note: All cash advance loans, working capital financing, and related services are offered by Universum LLC, All financing services are managed by our banking partners. Want more information on how Universum can help you? Contact us at 1-888-507-6614. 🚨 Last but not least: Online Presence: Online sales have progressively skyrocketed, many customers have chosen to buy on digital pages because it is faster, they can take a look at the products and order them without having to wait in lines or deal with full warehouses. Here is a good sales percentage! Universum offers software solutions that help organize and systemize your business . With our Point of Sale Systems, you will have full control of your inventory and sales reports. In addition, you will be able to work smoothly with WooCommerce , integrating your online store with your POS to keep your inventory in real-time. We help you start your online sales and, with just one click, you will reach those digital customers that are waiting for you, offering them the best shopping experience. Trust us, we help you generate more sales with our services! If you want to learn more about our benefits, visit our website: https://www.universumsolution.com Call us at +1-888-507-6614 ! Don't forget to follow us on our social networks: Facebook , X and Instagram LinkedIn: Universum
- Expand your business: Learn how to be a WIC program provider
Many businesses need to increase their sales and thousands of business strategies are devised to achieve it, however, there is one that you might not be aware of that can allow you to connect with a market that is promising and ensure more sales. Is your business already accepting WIC program cards? If your answer is no, this is a great opportunity to further investigate the requirements to become a WIC Program (Special Supplemental Nutrition Program for Women, Infants, and Children) provider. Accepting this payment method has many advantages for businesses, the most notable of which is an exponential rise in sales. This is because your market expands as a result of meeting the needs of new customers who fall under the program's preferred demographic by providing them with particular goods that satisfy their nutritional needs. WIC program provider benefits In the United States, more than 7.5 million people benefit from the WIC program each month. Here’s a list of the most characteristic benefits for your business should you start accepting these cards for payment. 1. Businesses committed to society: Commercial establishments are positively differentiated as businesses committed to the health and well-being of the community. Strengthening the connection with your customers, generating visibility and preference among them. 2. Wider market: You have a greater variety of products to offer your customers. 3. More sales: You can attract and retain more customers through an intelligent strategy that allows you to boost sales by offering WIC Program products. 4. Alliances and relationships: Your business has more opportunities to generate alliances and better relationships with government entities. How to apply to be an authorized WIC program provider? Depending on the state in which you are located, there may be differences in the requirements to be selected as a WIC Program authorized provider. If your business is in Massachusetts and you want to be part of the suppliers, there are several ways to apply. How and where to do the application process? You can make the official request in three ways: By completing a form on the internet ( Here ), by sending an email or by contacting the WIC Program office hotlines directly. It is important to understand that your business acquires a social responsibility by being a supplier. Online Application: The commercial establishment must complete the online application to be a provider of the program. In the following link, you can access and read it carefully. Click here MA WIC Provider Portal . Make sure your business details are complete and correct. Because the data is provided via an application ID link, keep in mind that emails must be enabled. Applying by Email: To apply by email, you must submit the completed application and all attachments described in the Provider Application Package Massachusetts WIC Provider Application Package (PDF) | ( DOCX ) Application via phone lines: You should contact the MA WIC Retail Hotline at 1-800-552-9425 or by email at masswicretailers@mass.gov for more information. Here is an Application Guide for WIC Program Retailers 🚀 What type of foods must you sell as a WIC program provider? The WIC program has within its policies that providers must offer specific foods that help strengthen the health of pregnant and lactating women as well as children up to 5 years of age. One of the official rules is that businesses must keep product prices below the limits set by the nutrition program's price management system. Examples of food that authorized establishments must provide: 1. WIC-approved infant formulas. 2. Foods such as Milk, fruits, vegetables, beans, meats, poultry, chili, and soups. 3. Cereals, bread, pasta, brown rice, whole wheat, and corn tortillas. 4. Peanut butter, string beans, eggs, and tofu. 5. Fruits and vegetables. 6. 100% fruit and vegetable juice. 📖 If you wish to know more about the WIC program Universum and the WIC Program Remember that, with our Point of Sales System and as well as all our terminals , you can accept all types of payment: Cash , Debit Card, Credit, EBT Cards , and soon WIC cards . Trust us! With our services, we help you increase your sales! If you want to know more about our benefits, contact our sales agents at +1-978-416-9964 o visit our web page: www.universumsolution.com Don’t forget to follow our social media: Facebook , Twitter and Instagram LinkedIn: Universum
- Supermarkets Guide for WIC Program Food Codes
The government's WIC program, which benefits pregnant and breastfeeding women and children under 5 years of age , has improved the nutrition quality of many families in the United States. To comply with the requirements established by the governments of each state, certified supermarkets must meet certain standards to correctly implement it. This task ( WIC Program implementation ) is not always an easy task for supermarkets, who face the challenge of understanding and correctly applying the WIC food codes, which are essential to ensure that approved products are easily identifiable and accessible to beneficiaries. In this blog, we will learn about the importance of the codes, how they work, and how a supermarket must operate to comply with this regulation and provide an excellent experience for customers using the EWIC card as a payment method. WIC Program Food Codes These are the established numbers that identify the products that are eligible to be purchased by the population benefiting from this program. These codes allow supermarkets to easily identify the items that can be purchased with the Ewic card. Each product has a unique and exclusive code! PLU Code The PLU (Price Look Up) Code is a 4 or 5-digit number, mainly used in the fresh fruit and vegetable trade. It will normally be displayed on a small label sticker on the product. The PLU Code recognizes fruits and vegetables based on the group the product belongs to, the variety, and the size. These numbers are designated by the International Federation of Produce Standards (IFPS) . Organizing the inventory, taking into account this code for the registration of the mentioned products, helps to facilitate the WIC certification process. 🚀 Know more about PLU codes here The list of WIC-approved foods and codes in the U.S. varies by state, and checking that these are appropriate ensures that there are no errors in transactions. Supermarkets must comply with the WIC Program regulations, the most important thing is to know the correct handling of approved products and to be trained on the subject. Here are some key tips for your grocery store to ensure that it performs well as a WIC supplier and provides quality care to beneficiaries. Recommendations for WIC supermarket providers Updated list of approved foods: Remember that the foods approved by the program may vary depending on the state in which your business is located. As a grocery store owner or manager, make sure you have the most current listing and adjust your inventory. Doing so will save you from penalties. Pro tip from Universum: -This is the list of products with their codes: Massachusetts, New York . -List of Eligible Foods in the state of Florida . Implement a POS System: Acquire a POS system that is compatible with the EWIC card payment method. Remember that your POS should not only help you to organize inventory with the established codes and register your sales, but it should also integrate your operations so that you can make secure transactions, and a unique experience with your WIC customer! Train your support staff: Keep in mind the importance of your employees knowing everything related to the WIC Program. They should know the codes and the approved products, this will help better the operation of your supermarket and avoid mistakes that may cause penalties. Legal Standards: It's no secret how important it is to comply with state laws. That's why correctly handling WIC-approved product codes ensures that supermarkets operate smoothly and avoid penalties or fines that could result in removal from the program. Complying with these standards promotes the store with a positive image, which is sure to attract more customers. Apply to become a WIC supplier: Remember that "official state" websites are your best allies, and keep in mind that you must check your supermarket's state, specifically. Also, you must fill out the form to apply. You can do so online, through email, or by asking for advice in the established offices. 💡Universum's Pro Tip: Here are a few web pages where you can read everything you need to know about how to become a WIC Program provider in the states where Universum has a presence. Massachussets, here . Rhode Island, here . Florida, here . New York, here . Note: Read more on this blog How to become a WIC Program provider . Universum helps you to improve your WIC customer service. If you wish to integrate EWIC card payments into your Point of Sales System, we have the solution for you! Call us at 888-507-6614 and we will provide you with the best service, so you can receive this payment method, our goal is to help your business grow. If you wish to know more about our business, products, and services, follow us on our social networks, so you can receive official up-to-date information. Facebook , X and Instagram LinkedIn: Universum
Other Pages (17)
- POS | A10 | Universum
A10 POWERFUL & RELIABLE THE MONEY SAVER The POS A10 is our most economic system, ready to get you going. Move forward and take control of your business without compromising on performance today! Quote Now Best & Feature Loaded POS Looks good and performs better, and can be adapted to any situation Resistant IPX spill and dust resistant hardware so you can focus on your business Optimal Hardware Fast and reliable hardware design just for us and our system Design Looks good and performs better, and can be adapted to any situation Quote Now Easy to use software Our system is simple to setup and easy to learn Integrations We have integrations with QuickBooks , WooCommerce and all our customers have early access to newer integrations in the future. Quote Now $399.99 With flexible payments Product Details 4GB RAM IPx5 Splash and dust resistant Windows 10 professional 15" Touch screen Intel i3 - 2.4 GHz 15” Customer screen QUOTE NOW EXPLORE MORE ADDONS Cash Drawer till & Cover uScale uPDA Server Quote Now
- About Us | Universum
Our Story With our background and experience in Software Development, we aimed towards working with industry experts to create Point of sale solutions which directly reflect on needs of merchants. Subsequently, our software company product line has been growing in aspects to software, hardware and service. Now, we are reaching to grow in our community, constantly improving our operations and product line. About Our Company Spun locally in Massachusetts, Universum builds software solutions that reflect on the needs of merchants ranging from small to medium sized businesses. We showcase our all-in-one point of sale systems which have been catering new merchant/customer experiences and enabling new platforms for doing business. We are looking forward to constantly growing and improving the value we provide to our clients along with core support, appreciated services and affordable products. Our Mission Create new standards for merchant solutions in the retail industry. Vision To be leaders in providing merchant solutions, covering the needs of our clients and supporting their business throughout their growth process, offering the best services, hardware and software to date.
- POS | CONTACT US | Universum
I want to learn more about Universum POS Name Last Name Email Company Phone Select POS Choose an option How did you hear about us? Google Search Referral Banner Ad Other Get in touch Thanks for contacting us! No time? No worries WhatsApp Call Us