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  • Tips to increase sales during the holiday season:

    We are in the last month of the year and the expectations of commercial establishments are aimed at increasing their sales. Owners and employees begin to implement commercial strategies as well as marketing and advertising campaigns to publicize the company and its products. The end-of-the-year holidays evoke feelings and family ties. Gifts, outings and special reunions are part of the routine and are the perfect excuse for consumers to buy more than usual. This time brings with it new opportunities to obtain new and more clients that allow business positioning and increased sales during high consumption dates. How to retain customers and increase your sales: During the holidays, customers are willing to spend more money on gifts and special products. The great challenge is to create strategies that allow that shopping experience to be unique. Get a POS system: Optimize and systematize your business, get an effective Point of Sales System that allows you to easily carry out inventories, make sales reports and keep track of your business. Promotions: Offering discounts is key. Create exclusive packages and gifts to attract consumers. In addition to thematic promotion strategies according to the season, such as Black Friday, Cyber ​​Monday and/or Christmas. Payment methods: Make sure you cover all customers, offering them a wide variety of payment methods. Reward your customer's loyalty: You can do this by offering gifts with each purchase, there is nothing that attracts more attention than receiving free things. Give visibility to this promotional campaign on your business's social networks or website. Promote new products: Promote new products that will go on sale during the holidays. Launch them with special offers or free trials. Implement gift cards or vouchers: This is a payment instrument created by commercial establishments that allows the person who receives it to purchase a product according to the amount recorded on the card. They are perfect for persuading consumers and attracting the attention of new customers who do not know what to gift; this way you are providing an additional option while securing sales in your business. Implement free shipping for purchases: Offer free shipping depending on the purchase amount made by customers to encourage online sales. Create an email marketing campaign: Implement a personalized campaign with your clients. Detailing offers and promotions according to the season, including promotions that are not available to the general public or in physical stores. Why trust your business to Universum? Our software and hardware solutions are a great ally for your business growth, improving the customer experience and strengthening your sales in an orderly and effective way. Our benefits At Universum, we offer high-quality equipment, that adapts to any business, at affordable prices. In addition, it offers integration with Quickbooks so you can run your accounting processes smoothly. Lastly, we’ve integrated up-to-date payment methods that allow you to offer various options of payment to your clients (cash, debit cards, credit cards, EBT cards and WIC program cards). If you want to learn more about our benefits and services, do not hesitate to contact your sales agent at +1-978-416-9964 or visit the website: Don't forget to follow our social media: Facebook, Twitter e Instagram LinkedIn: Universum

  • Discover Cyber ​​Monday: Prepare your Business for This Holiday of Offers

    Cyber Monday, a commercial activity that has taken off around the world, is being celebrated in the United States today, November 27, 2023. This is an excellent day for your sales to break records. Companies must plan and execute strategies to capitalize on the online shopping season, where offers and discounts are available from the comfort of their own homes. What’s Cyber Monday? It is a commercial event that promotes online shopping and is celebrated on the Monday after Thanksgiving and Black Friday in the United States. This event has become very popular due to the discounts on products that stores offer through their e-commerce platforms. Promoting purchases on websites and announcing offers through emails and social networks. The goal of consumers is to take advantage of these discounts to buy high-value products at a much lower price! And that of the stores is, to maximize their sales. How to make the most out of it? In this blog, we will give you recommendations so that you can sell more and better, as well as boost your online sales. Optimize your Website: Make sure your website works properly on both desktop and mobile devices. That it loads quickly and that the purchasing process is easy and effective. Optimize payment methods, so you don't miss out on any sales. Evaluate your Inventory: Organize inventory and consider increasing the stock of the products you will offer. Audience Targeting: Design your content based on the audience, their interests and behavior. This way you can offer personalized promotions and achieve conversion into sales. Apply Omnichannel Marketing: Create omnichannel marketing strategies to expand your audience by creating a marketing campaign that generates interest and using social networks, online advertising, quality content marketing, and promotions through emails, among others. Invest in Advertisement Campaigns: Pay for ads promoting your products and the discounts you will offer during that day. Customer Service: Adequately organize and plan customer service through contact channels, such as emails, chat, or WhatsApp business. Make sure to guarantee prompt responses to your customers' questions. Prepare Logistics: Organize the group of employees that will manage orders, shipments, and deliveries. Please note that due to demand on this day, operations may become saturated. Why is it important for your business to participate in Cyber ​​Monday? The main reason is that you will be able to sell more, and you will be able to reach more customers who prefer to buy online for convenience and to avoid trips and crowds. Increase in demand: A large group of consumers wait for this specific day to buy, which generates an increase in demand for products or services. Exclusive offers: Consumers will be waiting for which products will offer prices at a lower cost than usual, to purchase them. More comfort: Online shopping has gained popularity; it is more satisfying to buy from the comfort of a computer or mobile device. The client saves time and avoids crowds, in addition to being able to use different payment methods, considering current trends. Growth in online sales: Thanks to marketing and advertising campaigns to publicize Cyber ​​Monday offers, businesses generate visibility and brand positioning. Sales through electronic commerce have generated great acceptance and growth, promoting customer loyalty. 💡 Fun fact: In the United States, electronic commerce has had a great increase and it is estimated that it will continue to rise and will reach more than 1.1 trillion dollars in sales during 2023. None of this can be achieved without payment methods optimization Universum has a variety of payment processing equipment with advanced technology that allows you to receive any payment method: debit and/or credit card, electronic cards such as Apple Pay and Google Pay, EBT cards and WIC cards. Secure transactions that improve the shopping experience and provide peace of mind. And since we cannot stay behind, here we leave you our Cyber ​​Monday offers for an entire week from November 24 to December 1. 🚀 Buy a PDA and you can choose one of these two gifts: 🎁 Label printer. 🎁 Accessories Pack • Handgun. • Extra PDA battery. • Charging station. Want to know more about Universum? Visit our website: and find out about all our benefits. If you want personalized attention, contact our sales agents at +1-978-416-9964, we offer customer service in English and Spanish. Don't forget to follow our social media: Facebook, Twitter e Instagram LinkedIn: Universum

  • Take your business to another level with loyalty programs!

    Are you ready to take your company to the next level and watch your sales skyrocket? Companies can now strengthen their relationships with their customers by collecting key information that allows them to drive sales through loyalty programs. These programs not only help you better understand your customers, but they also increase your company's profitability and competitiveness in the market. Learn how to strengthen these connections and achieve sales success. What are loyalty programs? These are commercial strategies used by businesses to satisfy the needs of their customers by providing incentives and rewarding them for their loyalty. However, the primary goal is to obtain specific information to develop commercial strategies based on it. Following that, we will discuss some programs that, if implemented, could benefit your business. Remember that selecting one or more will be determined by your company's goals and the preferences of your customers. • Membership programs: It is a perfect hook to attract monthly or annual clients. Offering them to be members of a loyalty program, that will grant them access to special benefits: such as promotions, free shipping, and exclusive content, among others. • Points programs: These programs are the most common in restaurants, supermarkets, and other retail stores. It consists of customers earning points for the purchases they make and then can redeem them for products, discounts, among others. · Loyalty cards: Customers receive loyalty cards that record their purchases. After accumulating a certain value of purchases, they earn rewards, such as discounts or gifts. · Discounts for frequent purchases: Programs aimed at rewarding frequent purchases. Example: after several purchases, you receive a free product. • Referral program: Strategies to gain more clients, existing clients receive rewards for referring new clients. • Mobile applications: Businesses use their applications as a hook to attract more customers, offering exclusive offers and discounts to customers. These, in turn, are useful for studying buyer behavior. • Exclusive events: Businesses can organize exclusive events for loyal customers, such as pre-sales, product launches, preferential sales, among others. • “Thank you” programs: Include in your strategies programs where you thank your customers for their loyalty. Taking into account their birthdays, special seasons, such as Christmas or simply after a purchase. Why is it important for companies to have a loyalty program? Apart from knowing your customers better and expanding the sales market, there are several reasons that add value to your company. • Satisfied customers: Maintaining the loyalty of existing customers is a challenge and is sometimes more profitable than acquiring new ones. • Sales increase: Loyalty programs can motivate customers to buy more frequently, to receive the benefits offered by companies. It can also be a differentiator from the competition. • Recommendations: A satisfied and happy customer is the best letter of recommendation for a company. This would generate more new customers through referral programs. • Customer data: The most valuable thing about loyalty programs is the collection of customer data, preferences and behaviors. If you know who your customer is, you can personalize promotions and satisfy their needs. • Optimization of customer service: It is evident that one of the main benefits of loyalty programs is to improve the customer experience, thereby guaranteeing the coverage of their needs as a consumer. • Long-term relationships: The objective is to maintain long-term relationships with consumers and obtain an income flow that provides stability to the business. • Immediate feedback: Through loyalty programs, businesses can receive direct feedback from their customers, allowing them to create strategies for product and/or service improvement. Advertising methods for Loyalty Programs E-mail marketing campaigns: These are effective communication tools to build customer loyalty in which you can offer the following content: • Exclusive offers or discounts for your loyalty. • Communication of rewards programs: Promote loyalty programs through email. Encourage customers to join or participate in the program to earn additional rewards and benefits. • Offer relevant company content in your emails, you can also communicate information related to your products or services. • Personalized emails: You provide a valuable experience to your customers. • Feedback: Ask your customers for their opinions on their shopping experience and how you can improve. • Automation: Use automation as important reminders, such as birthdays, and your business’ anniversary, among others. • Text messages: Use text messages to send information about special promotions and thank you messages. Design of exclusive applications: If you create an exclusive application for your business, you can manage and create special offers through it for your customers, prioritize purchases made through it and promote its frequent use. Universum’s loyalty plan Universum has a Referral Plan that you, as a customer, can access and start enjoying. Belonging to this plan generates additional profits, such as free service plans and economic benefits for each recommended client. Don’t hesitate to reach out to us today, you can check out our website: to find out about all of our benefits. On the other hand, if you prefer personalized attention, our sales agents at +1-978-416-9964 are trained to serve you optimally, in English or Spanish. Don’t forget to follow us on our social media: Facebook, Twitter and Instagram LinkedIn: Universum

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  • Jobs

    Become A Part Of Our Team At Universum career listing, we gather exciting talents and experience to create a diverse as well as a rich team working towards a common goal of building a simple and intuitive product line that fulfills the needs of the community. Field Service Technician Lawrence, MA, USA Read more Sales Representative Lawrence, MA, USA Read more

  • POS | ADDONS | Universum

    Become a PRO with these Add-Ons Price Checker This price checker can be easily fixed to wall space, columns, or even aisle shelving units. Easily visible for consumers, quick, easy to install, service and don’t take up any floor space. Easy to Install Easy to service Build engaging brand experiences Say goodbye to your power adapter, do more with the POI Quote Now Price checker uPDA A simple and convenient way to take control of your inventory and prices on-the-go. Handheld Android Platform. Made For Durability. Easy Inventory Management. Fully Integrated With All Universum POS. Quote Now uPDA Magellan 9400i New class of high performance barcode scanners. With digital imagers in all planes, the 9400i scanners read both 1D and 2D barcodes seamlessly without requiring item orientation by the cashier. Full 2D imaging for all planes EAS compatibility for additional loss prevention 30 lb capacity, 0.010 lb increments All-Weighs and ScaleSentry ensure accurate bulk product weighing Quote Now Uscale Server From growing small businesses to enterprise workloads, servers offer the unmatched value, flexibility and industry-leading efficiency with Intel® Xeon® Scalable processors to meet mission-critical demands with legendary quality and reliability. Optimized system design to meet performance and cost points for almost any workload . ​ Office-quiet acoustics and compact size make it ideal for under-desk, deskside, or data center rack-mount use. ​ Compact, secure, flexible. High-performance, reliable, manageable. Quote Now Cash Drawer Secure your money during transport with this locking till cover. This cover fits securely over the top of the till and includes a lock and a key. If you need to transport money to a different location for counting, or if you want to give each employee their own till, this locking lid is perfect for keeping profits safe. Heavy Duty Metal Till Cover with Lock Securely Close the Till with Keyed Lock Cover Compact Design for small spaces. ​ Ideal for shift changes. Quote Now Server Cash Drawer

  • POS |A15 | Universum

    A15 THE ULTIMATE LUXURY EXPERIENCE Design for Restaurants and Retail Store Quote Now Best & Feature Loaded POS Looks good and performs better, and can be adapted to any situation Resistant IPX spill and dust resistant hardware so you can focus on your business Optimal Hardware High Performance, Design And Stability Design All-in-one solution built with high-performance hardware Quote Now Easy to use software Our system is simple to setup and easy to learn Integrations ​ We have integrations with QuickBooks , WooCommerce and all our customers have early access to newer integrations in the future. Server Connect all your Systems Local Backups Learn More Quote Now A15 $499.99 With flexible payments Product Details 4GB RAM IPX5 Splash and dust resistant Windows 10 Professional 15" Touch screen Intel i3 - 2.4 GHz WIFI 802.1 a/b/g/n Bluetooth 10” Customer screen Get Now

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