There may be many wineries and supermarkets in your area, but do you know what sets you apart from them? Organization and signage. Don't underestimate the importance of a good design that not only makes your establishment look good and be an object of envy but also guides your customers smoothly and intuitively. Follow our tips and turn your supermarket or bodega into a place where customers come back again and again.
We've already warned you so get ready to become the landmark everyone wants to emulate and your customers' favorite shopping destination with these tips:
Work on the Supermarket's design and distribution:
Promote comfortable and properly signposted spaces. This facilitates customers' transit through the aisles. Try to have the sections numbered or labeled with proper names, they help to be an intuitive guide to find the products that customers are looking for.
😎UNIVERSUM PRO-TIP: The minimum requirement for store aisles in Massachusetts is 36 inches, and if the aisles are over 200 feet long, then they should be at least 60 inches.
🚨 Note: We know we don't always have much space but try not to create aisles with no exits or where two people can't walk at the same time (this makes it harder for customers to see products and hinders traffic flow, which translates to fewer sales).
2. Have your customers walk through the entire store (IKEA System):
Have you ever visited IKEA and found that you have to walk through the entire store to buy an item? It's your turn to recreate this system in your business and make your customers walk through the entire store, you will get them to see more items, which in turn increases your chances of selling more.
To achieve this, strategically place the products that sell the most; if you place them at the back or in less visible areas, you will force customers to walk through the entire store, which will give more visibility to those products that sell less.
Here's an example of how you can organize your bodega/supermarket:
😎 UNIVERSUM PRO-TIP: Place products strategically according to their price and value. For example: high-end and more expensive items are usually placed at eye level, where they are more visible which translates into more sales.
3. Group products according to their use and functions:
Make product organization logically complementary.
Here is an idea of how to do it:
Place bakery products, breads, etc. near the hams or cheeses (this plays on impulse-based purchases).
Group products by category: household cleaning, fruits and vegetables, meats, and personal care, this ensures that your customer knows where to get what they need.
⚠️ Ask your customers at the end of the purchase if it was easy for them to find the products, if they were able to identify the sections, and if they found everything they were looking for. Observe how shopping traffic flows inside the store, and check if the signage is effective and intuitive.
4. Display prices:
Let your customers know the prices of your products before they get to the cash register, place them on the shelf's border, and set price checkers already integrated to your Point of Sales system in the aisles.
💡 How? To better signpost your supermarket, we offer you the best Label Printer, so that you can display prices correctly.
Check how it works, here:
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5. Use technology to your advantage:
If you have the chance to set TV's or digital screens around, this could help you sell more by creating connection and interaction with your customers in a personalized way while promoting offers and items in your business.
😎 UNIVERSUM PRO-Tip: If you don't have enough budget another powerful device you can add to your business without breaking your pocket is the Price Checker. Ideal to be installed on the walls or aisles, easy for customers to see and check product prices before reaching the cash register. Also, you can place advertising‼️ So, you provide accurate information while avoiding long lines and increasing sales potential without breaking the piggy bank.
See how it works:
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Just because we like you, here's an extra tip:
Create customer experience
Reflect your brand identity by promoting customer experiences that motivate them to buy more:
Decorate according to the seasons and holidays, this allows the customer to connect with the space and feel attracted.
Create tasting points and signpost them appropriately, so that customers feel the need to taste new products.
If you promote environmental sustainability in your business, do not forget to have signs around, emphasizing that there are products of that range in your business.
Create promotions: Capture your customers' attention when you display promotions, make sure these ads are eye-catching, with bright colors and accurate text.
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