Halloween marks the start of the fall season in the United States and symbolizes one of the favorite holidays that unites children and adults. It is without a doubt, a great opportunity for businesses to market more items related to this holiday that moves millions of dollars, with a significant impact on the U.S. economy.
⚠️ This Halloween, it is estimated that expenses will exceed $11.6 billion dollars. In 2013, a record $12.2 billion dollars was reported.
*According to data from the National Retail Federation, NRF and the annual survey conducted by Prosper Insights & Analytics.
In this blog, we are going to tell you the basic dynamics you can take into account to make your supermarket an excellent choice for Halloween shopping. Prepare your inventory and marketing strategies to join a spectacular tradition that every American loves.
👻So spook the competition! And get your business ready for this month; If you haven't started, consider hurrying... customers want to buy everything they need in advance and have their home decorations ready from day one, in addition to planning the costumes and makeup to wear at the parties at the end of the month.
This is an exciting celebration, where everyone who participates wants to be the center of attention with their creative costumes and perfect make-up, which on many occasions, are spooky. Candy, pumpkins, and decorative items represent the soul of the season and are the most sought-after products by consumers, who want to design spaces that awaken pure entertainment, adventure, and creativity.
Dress up, hand out candy, and decorate your terraces! These are the most representative activities during the month of Halloween.
Universum's recommendations 📻
Listen to this Podcast to get inspired and better understand a magnificent sales opportunity.
How to boost sales in your supermarket:
The first thing is that you can increase your sales by creating sections focused on Halloween, potentiating themed events such as:
Costume contests
Promoting decorating ideas and workshops where they offer classes to learn how to carve pumpkins.
Holding a live make-up workshop or offering themed make-up for customers for great prices.
Adjust your inventory with these products
Candy: Organize your shelf and create islands with packs of assorted sweets. Market all the name brands, we assure you there won't be any left.
Costumes: Research trending costumes, keep in mind that families can represent characters. Remember that children, adults, and pets are potential customers. Keep a varied assortment of masks, wigs, and makeup, among other items that could work as add-ons.
Children: Pumpkin, fairy, witch and wizard costumes. Characteristic characters from movies, zombies, ghosts, among others.
Adults: Costumes of skeletons, vampires, gothic, horror movie characters.
Here we leave you a reference with the trending costumes this 2024.
Decorations: What's trending? Halloween is Pumpkins, skeletons, ghosts, and other traditional items of this great holiday.
Seasonal products: Don't forget that many customers will be looking for glasses, napkins, pastries, and beverages with common Halloween flavors and packaging.
📌 Just because we like you here's an extra tip: Adapt your supermarket to the month's trend, this allows customers to connect with the establishment and feel attracted and motivated. Don't forget that if you decorate it you will create a brand identity that promotes the Halloween spirit and encourages them to buy:
Create promotions or combos to motivate the purchase, for example, buy this costume and we give you the makeup, 2X1 on bags of candy. Combos of drinks and food, etc.
Create a space where you can give tastings of candy or themed drinks.
Remember the importance of improving your supermarket's layout, and strategically placing the products at the points where there is more customer traffic, such as checkout points and exits. If you place eye-catching signage, you will make more customers crave Halloween items.
If you like what you read or want to purchase a Point of Sales System with Universum, don't forget to subscribe to our newsletter, we have tips every week for your business to increase sales and the best equipment to optimize your business and take it to another level.
Our Social Media:
LinkedIn: Universum
Comments