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Watch your summer sales skyrocket with these awesome tips




Summer is here and the feeling of vacations, outdoor activities, and warm weather should be reflected in your business. This season is very likely to bring more customers, so it is the perfect time to create strategies that give visibility and provide a great shopping experience for consumers.


Take advantage of your facilities and inventory to create an endless number of activities that will promote the visit of more customers and turn into more sales.


Read these great recommendations that will drive your sales to the top.


Create a loyalty program: If you don't have one yet… this is a sign. Start developing strategies with the help of one. These programs are perfect for creating a bond with your customers. You will be able to have accurate information about them, which you can use later to generate promotions and brand communication content.


Advantages of having a loyalty program.


  • Allows you to create a database of your customers, with important information.

  • They are perfect to encourage recurring purchases. When customers receive benefits and/or discounts, they are more likely to buy again.

  • Improve the customer experience by making them feel valued and rewarded.

  • Strengthens and encourages purchases of additional products.



Summer inventory: Having a focused inventory is ideal for promoting sales in a supermarket. Customers will be looking to purchase seasonal items, such as beverages, snacks, sports, and beach accessories, which are ideal for satisfying the summer mood.


Events and tastings: Summer is the perfect time to plan activities. The best way to showcase your supermarket is to hold events that allow visibility and brand introductions through tastings or exclusive activities for customers.



Examples that you can implement in this strategy


  • Set offers for new products.

  • Strengthen the sale of organic and local products under the banner of a more sustainable and environmentally friendly planet.

  • Promote exclusive products or new brands. Novelty will always be a way to attract more customers.


Summer-focused promotions and offers: The words “SALE” and “Offer” are a sure-fire shopping alert. You can offer volume discounts on products, targeting this strategy to customers who want to organize outdoor events.


Some strategies you can implement


  • 2x1 on products.

  • Pay 1 and get another for 50% less.

  • Create combos or bundles with summer products, beach or outdoor sports items.


  • Local alliances: A good way to promote your supermarket is to create partnerships with local businesses.

  • Supermarket decoration: Adapt your supermarket to the season. Organize products in strategic and visible places to generate sales.


Marketing campaigns for social networks: Use the power of social networks to generate sales. Keep your WhatsApp business active.


If you want to read more about the power of social networks, this blog may interest you. Here


Benefits of having social networks for your supermarket



  • Make quality content: Stories and testimonials from satisfied customers.

  • Promote online sweepstakes for customers to visit the store and share the shopping experience.



  • Share recipes or content using products available in your supermarket.

  • Promote your business with brand ambassadors, and verify that their followers match your target audience.


Receive all payment methods: Make sure you have a Point of Payment System, that allows you to systematize all the information and be able to process all payment methods.


If you still do not have a Point of Payment System, POS, and you are looking for one that will help you take your business to another level, at Universum we provide payment solutions to businesses, contact us and if you want to know more about this benefit, contact our sales agents at 1-888-507-6614 or visit our web page: www.universumsolution.com


Remember to follow us on our social networks to receive up-to-date information about us.

LinkedIn: Universum

 

 

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