Cyber Monday, a commercial activity that has taken off around the world, is being celebrated in the United States today, November 27, 2023. This is an excellent day for your sales to break records. Companies must plan and execute strategies to capitalize on the online shopping season, where offers and discounts are available from the comfort of their own homes.
What’s Cyber Monday?
It is a commercial event that promotes online shopping and is celebrated on the Monday after Thanksgiving and Black Friday in the United States. This event has become very popular due to the discounts on products that stores offer through their e-commerce platforms. Promoting purchases on websites and announcing offers through emails and social networks. The goal of consumers is to take advantage of these discounts to buy high-value products at a much lower price! And that of the stores is, to maximize their sales.
How to make the most out of it?
In this blog, we will give you recommendations so that you can sell more and better, as well as boost your online sales.
Optimize your Website: Make sure your website works properly on both desktop and mobile devices. That it loads quickly and that the purchasing process is easy and effective. Optimize payment methods, so you don't miss out on any sales.
Evaluate your Inventory: Organize inventory and consider increasing the stock of the products you will offer.
Audience Targeting: Design your content based on the audience, their interests and behavior. This way you can offer personalized promotions and achieve conversion into sales.
Apply Omnichannel Marketing: Create omnichannel marketing strategies to expand your audience by creating a marketing campaign that generates interest and using social networks, online advertising, quality content marketing, and promotions through emails, among others.
Invest in Advertisement Campaigns: Pay for ads promoting your products and the discounts you will offer during that day.
Customer Service: Adequately organize and plan customer service through contact channels, such as emails, chat, or WhatsApp business. Make sure to guarantee prompt responses to your customers' questions.
Prepare Logistics: Organize the group of employees that will manage orders, shipments, and deliveries. Please note that due to demand on this day, operations may become saturated.
Why is it important for your business to participate in Cyber Monday?
The main reason is that you will be able to sell more, and you will be able to reach more customers who prefer to buy online for convenience and to avoid trips and crowds.
Increase in demand: A large group of consumers wait for this specific day to buy, which generates an increase in demand for products or services.
Exclusive offers: Consumers will be waiting for which products will offer prices at a lower cost than usual, to purchase them.
More comfort: Online shopping has gained popularity; it is more satisfying to buy from the comfort of a computer or mobile device. The client saves time and avoids crowds, in addition to being able to use different payment methods, considering current trends.
Growth in online sales: Thanks to marketing and advertising campaigns to publicize Cyber Monday offers, businesses generate visibility and brand positioning. Sales through electronic commerce have generated great acceptance and growth, promoting customer loyalty.
💡 Fun fact: In the United States, electronic commerce has had a great increase and it is estimated that it will continue to rise and will reach more than 1.1 trillion dollars in sales during 2023.
None of this can be achieved without payment methods optimization
Universum has a variety of payment processing equipment with advanced technology that allows you to receive any payment method: debit and/or credit card, electronic cards such as Apple Pay and Google Pay, EBT cards and WIC cards. Secure transactions that improve the shopping experience and provide peace of mind.
And since we cannot stay behind, here we leave you our Cyber Monday offers for an entire week from November 24 to December 1.
🚀 Buy a PDA and you can choose one of these two gifts:
🎁 Label printer. 🎁 Accessories Pack
• Handgun. • Extra PDA battery. • Charging station.
Want to know more about Universum?
Visit our website: https://www.universumsolution.com and find out about all our benefits. If you want personalized attention, contact our sales agents at +1-978-416-9964, we offer customer service in English and Spanish.
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