As a supermarket owner, we want to tell you that we have once again anticipated your needs. Although it may seem like organizing the merchandise on the shelves is a simple task, it's a painstaking job requiring persuasive strategies. By applying the following tricks, you will be able to get your customers to take products that were not on their shopping list. How? Keep reading this blog and find out.
Have you ever noticed that, when you visit the supermarket, you often end up buying products you weren't even looking for? If this has happened to you, you have experienced firsthand how businesses use our persuasion techniques to increase sales. If you want to discover how you can apply these strategies in your supermarket, here are some tips to help your shelves drive more sales and soon you'll need to order more inventory.
🛒 Step one:
Create a planogram: Make a plan where you specify and illustrate how you will use the space available for display and how you will distribute your items. This planning will allow you to improve the customer experience and explode in sales. It is the model to follow to achieve aesthetics in your supermarket.
Practical advice when making a planogram: When designing it, keep in mind that all the information about the shelves and aisles must be there, describe the dimensions, products and brands that you will place.
 💡 Here is an example:
Type of display that you should take into account when making the plans.
Block design: Placing the products in two or three levels of the furniture.
Horizontal design: Placing different product presentations in the same product line.
Vertical design: Products of the same brand are placed on different levels, taking into account the presentations by size.
Take advantage of the exit: The exhibition is made on the shelves that lead to the cash registers.
Special design: Shelves are used in prominent spaces or in islands to promote a particular product.
Important fact: Set a commercial objective to ensure that the products are visible. Choose to organize by categories to facilitate your customer's journey through the supermarket. Also, remember to have an inventory of the products you sell, so that the supply is timely and your customer feels that he can find everything in your supermarket. Get ready to sell more!
🛒 Step Two:
Consumer psychology influences shelf design.
By arranging your shelves in a way that connects emotionally with customers through the way products are displayed, based on consumer preferences and budget, you can push certain products.
For example, place popular products at eye level and group them according to usage or lifestyle. Also, consider your customers' budgets and highlight options that offer good value. This way, you can guide purchasing decisions and promote specific products effectively.
Don't forget the little ones, place products aimed at children, such as cereals, small toys or candy, at their height and on colorful, eye-catching shelves. Use characters from their favorite movies or shows on packaging to capture their attention.
Also, place kid-friendly products near the cash registers, where they are more likely to ask their parents to buy them while they wait. With these tricks, you can attract little ones to certain products, thus influencing their parents' purchasing decisions.
🛒 Step Three
Organize your shelves according to these quick tips
So far, are you one of those who think that designing a supermarket shelf is unscientific and that placing products randomly will help you sell more? We're sorry to contradict you! Functionally organizing products creates psychological impacts and surely more programmed and intuitive purchases.
How to achieve this? Here are some basic persuasion tips to increase sales in your supermarket:
1.    Identify the flow areas: Analyze which are the areas with the highest and lowest traffic, based on this information, choose the products and place them in the aisles, previously marked. This will undoubtedly improve the customer service experience.
Cold zones: Normally in this space are the products that the customer goes to look for directly, because they need them. Regular customers, they already know where they are and go to them.
Hot zones: They are the ones with more circulation, they are perfect to place promotions or new products. If you want to draw attention to a product, place it in these areas! you will motivate the sale.
2.    Placement of products of the family basket: Strategically placing these products allows your customers to walk through the supermarket trying to find staple products, such as food, meats, chicken, eggs, dairy products, cereals, among others. The best location is to place them at the back of the supermarket, so that the customer walks through the aisles and is tempted to buy other products.
3.  Hygiene on every shelf: The impression is the first thing that counts, make sure that the furniture in your supermarket complies with basic cleanliness and that customers feel that it is a safe, clean and organized establishment.
4.    Take into account the height at which you place the products: Follow the advice to arrange the shelf from highest to lowest, according to the request of the products you sell. A strategy that almost always works is to place products according to their rotation and demand.
Above the head: Generally, products with low turnover and that are less frequently purchased by consumers are placed.
At eye line and waistline: Inevitably, the most profitable and most demanded products for the supermarket are organized, the idea is to promote their purchase as they are more visible.
Below the waist or floor: Organize the products that customers must carry with them in their purchases. For example, detergents, sugar or salt. On the floor line, give priority to heavier products or cheaper products.
5.   Use the cross-display as a strategy: It is highly recommended to encourage shopping in supermarkets. You should place products that complement each other nearby. For example, hair care: shampoos, balms or hair treatments. Food: type of hams, breads, olives and fresh cheeses. Chances are that the customer will end up taking several in his shopping cart!
6.    Increase your sales! With offers and promotions: To boost products that have a discounted price, 2X1 offer and/or another type of promotional marketing strategy, keep in mind that you should place them in a place exclusive to them. This way they can be more visible to the customer's eye and they will be able to interact much better. They will find them faster and maybe you will promote an impulse purchase for fear of missing the opportunity!
7.    Create product islands: Create spaces dedicated to new or exclusive products, allowing the customer to recognize and see them immediately. Use this strategy for promotions or for products that are just entering the market.
😎Universum PRO-tip: Before you re-organize your shelf, you should have accurate info on the products in your store, here we recommend this post:
And to further increase your profits you can do it by accepting payment methods such as EBT, WIC and OTC cards in your business. If you already have a Point of Sale System or if you need advice, call us at 888-507-6614 and we will explain how to do it. Also, don't forget to subscribe to our newsletter, where every week we share tips to help your business sell more and stand out from the competition.
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