Supermarkets in the United States are saturated with processed foods. Yeah, we know... not new. This fact is known to be one of the main reasons for the healths issues in a great percentage of the population, which isn't new either.
But now you can step in and profit from it.
Are you a supermarket owner or are you planning to own one? Do you want to obtain better profits and position yourself in a premium labeled sector? Want to sell organic and higher quality products without breaking the pocket? In this blog, we are going to give you some recommendations for your supermarket to take a turn towards natural products and make your image stand out by promoting healthy products.
A recent analysis of the market has shown that the consumption of natural and organic products is generating millionaire sales. Only in 2023, around 70 billion dollars were sold, a significant figure that shines a light on the great potential of revenue in this business, where it was also determined that fruits and vegetables were the best selling products.
This information is based on the Organic Industry 2024 survey, published by the Organic Trade Association (OTA).
It is no longer a secret that consumer preferences have changed and now they are more concerned about their health and responsible consumption habits. Here, your supermarket can play an important role, respecting and preserving the environment, reducing pollutants and, without a doubt, supporting the local agricultural industry that promotes conscious eating, which translates into higher sales while helping your customers.
At Universum we want to help you introduce organic products in your supermarket and sell more. How can you do it?
⚠️ The first thing you should know is that not all products are organic, the ideal is that your products are based on a clean production, free of chemicals (This type of products are usually a little more expensive than the traditional or processed ones).
1. Make sure you have a diversity of products: Within this reference you can confirm that you have the following in your inventory: Fruits, vegetables, meats, dairy and other products of natural origin that are sustainably processed.
2. An excellent way to reduce costs and support your community is to purchase local products: This initiative, currently on a growing trend, not only strengthens the local economy, but allows you to offer entrepreneur's and farmer's products that meet strict quality and sustainability standards.
When looking for suppliers, make sure they handle USDA-certified productions. By opting for these suppliers, it not only lowers costs but also offers your customers high-quality products and contribute to the well-being of your community.
💡 What is the USDA seal?
The USDA organic certification guarantees that products have been grown and processed under standards that promote sustainable agricultural practices, free of pesticides, synthetic fertilizers, and with a significant reduction of the negative impact on the environment.
The USDA (Department of Agriculture) awards this seal in the United States.
3. Supermarket Signage: Start giving visibility to natural products. Let your customers know the health and environmental benefits of consuming these products.
👌 Remember to highlight organic products in your inventory, it is the best and most effective way to show your customers that they are purchasing high quality items.
Make sure labels clearly state that products are organic, free of pesticides and genetically modified ingredients (GMO), and that they promote sustainable agriculture. This reinforces customer's confidence in the product quality and checks off your commitment to responsible and sustainable practices.
4. Know your customer: Organic products are the most sought-after by consumers who have a healthy lifestyle and take care of the way they eat.
If you doubt the audience of this type of products, we will contradict you, the demand is wide. The state government promotes the consumption of natural foods, fruits and vegetables through the ETB, WIC and OTC programs. Everyone with this payment method, will shop these items.
🔥 Universum Pro-Tip: If you do not have a Point of Sales System (POS) that integrates these payment methods, click on this link to know the best options for your business.
5. Organic Products Marketing Campaigns: Implement programs that encourage the regular purchase of organic products. You can use strategies of special offers or discounts. Remember that these products are usually more expensive than products without the seal and, in general, this is a drawback to convince a normal consumer to put it in their shopping cart.
Use your social networks to promote their consumption: Social networks have a great reach in the public that supports sustainable initiatives, do not use them just to sell them, you can create content strategies focused on sharing viral products, tips for physical and mental health, as well as natural and rich recipes.
Content tip: You can give a voice to the brands you sell in your business. Tell the story behind entrepreneurs and farmers that provide you with these products, surely, many people will feel identified and will know more about this sector.
6. Zero waste: Make your supermarket a leader in practices that implement the three R's: reuse, recycle and reduce.
Reduce plastic use. There are multiple alternatives, do not use plastic bags to deliver shopping to your customers, opt for reusable bags or those made from natural biodegradable products. Encourage your customer to bring their own bags and/or boxes by giving them a discount, since you are benefiting by not having to invest in more plastic bags.
💡 Offer products in bulk: With this sales strategy, you avoid packaging waste and promote re-using glass containers, in which they are normally packaged.
7. Implement these strategies for your supermarket to promote sustainable practices, how? Well, you already have general information distributed in this blog. Remember that in the consumerism world, it is not an easy task to change people's mindset, but small steps can make a big difference. For your business to go hand in hand with the products you offer, you must also provide a positive image. Create a supermarket with a green sense!
Keep these tips in mind and you will soon see how everyone will love you and recognize your supermarket as 100% committed to the planet and health of it's habitants.
Do you want to apply one of these tips in your business, but there's not enough capital at the moment? At Universum we help you with the uCapital program, which offers you economic solutions so you can implement these changes and many more in your business. Contact us at 1-888-507-6614 or visit our website: www.universumsolution.com for more information.
Don't forget to follow us on our social networks:
LinkedIn: Universum
Comments