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Essential Business Strategies to Succeed in 2024

With the arrival of 2024, a window of opportunities opens for you to sculpt the future of your company. The key is to pay attention to your customers and adjust to their tastes and habits. Additionally, don't underestimate the influence of cutting-edge trends and technology resources; these are your allies in streamlining internal operations and propelling your company into success. Discover how to chart the right course!

What should you focus on to create powerful strategies? In this blog, we will mention the aspects that are bound to mark 2024: Marketing trends, consumer habits and new tech that will be game-changing.

Build a great Customer experience: Short how to

Personalized experience: As days pass, customers require more personalized experiences. A great tip is to start using artificial intelligence to optimize processes and offer more focused and direct experiences when you don’t have enough staff for these tasks.

Don’t forget about omnichannel: Keep in mind that the more ways your client has to access you, the more communication and connection you will have with them.

Make sure you have several channels enabled: Physical commercial establishments, online presence, and social media, so you can offer a smooth and seamless experience. Channels such as Facebook, WhatsApp and others will enhance your business and its customer relations.

Digital transformation

Technology is constantly evolving, and businesses have benefited greatly from this artificial intelligence era and its ability to optimize operations. Look into implementing blockchain technology or augmented reality in your business.

Sustainable policies: Businesses are becoming more and more aware of how critical it is to link their brand to sustainability policies—those that encourage social inclusion and environmentally friendly behavior. Where to start? Investigate and incorporate environmentally friendly solutions, such as reusable or biodegradable packaging, into your business. Teach your employees to reduce plastic usage, recycle, and reuse materials while starting to reduce other contaminating factors. 📖 Learn more and check some of the best practices for small businesses ♻️

Digital Marketing and Online Presence: customers being able to find your business on the Internet is an added value and is an important element to sell more.

Give power to your social networks: Making quality content guarantees a connection with your followers. Make content that does not promote sales directly, but rather informs and educates on topics associated with your business. For example, if you own a supermarket, you could create recipes with products customers can find there. Use live videos and contests to gain an audience.

Analyze your clients and their feedback: It is the year of the consumer, create commercial strategies focused on understanding their behavior and satisfying them.

Market Trends: Analyze market trends and make the necessary adjustments so that your products and services are at the forefront. Stay informed of what your competition is doing.

Train your staff: Don’t forget your staff must be trained to provide better service. It is vital to maintain an excellent work environment, enabling everyone to work as a team assertively.

Strategic alliances: Make a plan to achieve collaborations with other companies/brands that allow you to expand your market. Participating in important activities and events gives visibility to your business, as well.

Business expansion: Visualize and organize your business so that it has the possibility of expanding to new markets and building new headquarters.

Company organization: A company with defined systems and procedures is more effective. On the sales aspect, having a point-of-sale system that ensures secure transactions, allows for the creation of marketing plans, and gives you control over sales is perfect.

This 2024, our team will keep collaborating with businesses to provide tools for their growth and success. Our main task is to provide effective solutions to ensure that all operations are safe and supported. We are an ally that desires to continue growing along with its clients.

Why is acquiring a POS system with Universum the best option for your business this 2024?


Universum offers equipment that adapts to any type of business and can be purchased at very competitive prices in the market. Additionally, it features an integrated collection of systems that allow you to receive payments of all kinds, including cash, debit cards, credit cards, EBT cards, and WIC cards. You can also perform your accounting easily with its Quickbooks integration and, to put the cherry on top, customer support is available 24/7 in Spanish and English.


If you want to learn more about our services and benefits, do not hesitate to contact our sales agents at +1-978-416-9964 or visit the website:


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